Everyday Kids Clothing Made for Real Life

Welcome to Ruby The Label.

​

Ruby The Label was created with real families in mind. We believe kids' clothing should be comfortable and affordable, without compromising on quality.

 

Born in Australia and founded by a mum of two, Ruby the Label came from a simple need: well made, unisex, everyday basics that last, without the big price tag. Every piece has been tried, tested and worn by our own kids, through playtime, outings, and all the messy moments in between. 

​

Our pieces are designed for everyday wear, so your little ones can move freely and comfortably. We blend practical everyday wear, with timeless styles that grow with your family. 

​

​We are proud to create thoughtfully designed pieces that both parents and children will love.