FREE SHIPPING AUS WIDE OVER $60 . FREE LOCAL DELIVERY . NEW DESIGNS LIVE .
Made to Last
Built to handle repeat washing, wear, and busy little lives
Comfort First
Soft, breathable fabrics designed for all day wear
Easy Styling
Minimal, versatile pieces that mix and match effortlessly
Practical for Parents
No fuss, no complicated outfits, just reliable everyday wear
Shop Everyday Essentials
Our best selling stripe tee
With its timeless stripe and relaxed boxy fit, this everyday favourite is made for play, comfort and effortless style.
Crafted from soft 100% cotton, it’s breathable, durable and designed for little ones on the move.
A wardrobe staple you’ll reach for again and again.
About Us
Welcome to Ruby The Label.
Ruby The Label was created with real families in mind. We believe kids’ clothing should be comfortable, practical, and affordable; without compromising on quality.
Founded in Australia by a mum of two, the brand began with a simple need: well made, unisex everyday basics that actually last, without the high price tag. Every piece has been tried, tested, and worn by our own children; through playtime, outings, and all the messy moments in between.
Our collections are designed for real life. Easy to wear pieces that allow little ones to move freely and comfortably, while still looking timeless and put together. Each item is created to be versatile, durable, and worn on repeat.
We’re proud to create thoughtfully designed clothing that parents can rely on, and kids can live in.
'These tees are incredible! My little one got hers so dirty and it washed up perfectly'
PR, QLD